Mission and vision
Future perspectives


Through our premium range of high-quality cheeses Rouveen Kaasspecialiteiten wants to achieve a good milk price for its dairy farm members. We also want to offer our members an attractive growth perspective, without having to compromise the valorisation of their milk.

To become even better at developing distinctive products and product concepts, we continually invest in product innovation. This has resulted in unique, inventive cheese products. We also invest in the knowledge and creativity of our skilled workers and through our strong employer brand we want to hold on to their essential knowledge and skills.

‘A ‘wait and see’ strategy is not an option’


Our distinctive position in the dairy market is built on three pillars: craftsmanship, expertise and flexibility. It is our intention to realise our plans for growth by:

  • Cementing our position as the number one European specialist in added value products and organic cheese;
  • Strengthening our portfolio of international partners sharing our ambition;
  • Being instrumental in
  • Contributing to the future development of the international market for speciality cheeses.
We produce a diverse range of high quality products by combining craftmanship, expertise and flexibility. Long-term client and supplier relationships are central to our way of doing business. Through our partners Rouveen Kaasspecialiteiten is instrumental establishing new markets by developing speciality cheeses which tie into local tastes and culinary preferences.